Ladbrokes deal for Williams

Williams Interactive and Ladbrokes have agreed a multi-year deal that will see the full Williams Interactive portfolio of online slots made available at later this year.

Through integration with the Williams Interactive Remote Game Server, players will have access to a library of Vegas-style slots such as Zeus III.

Richard Poole, head of product for Ladbrokes Digital, said: “The expanded access to themes already popular in our betting shops, including the fan-favourite Rainbow Riches, is an exciting opportunity to extend enjoyment of those themes for our players online and on their mobile devices.”

Jordan Levin, managing director for Williams Interactive, added: “Expanding the reach of our deep catalogue of unique and innovative slot themes and game engines with one of the UK’s leading betting and gaming enterprises is another exciting step.

“We believe that Ladbrokes players, who already enjoy our themes from our portfolio in Ladbrokes retail locations, will enjoy the ‘omni-channel’ access this relationship provides.

March 7, 2014 by Stewart Darkin