- March 20th, 2014
Foxy Bingo have revealed today that they will remain the official bingo partner of the First Utility Super League until the end of the 2015 season.
Foxy Bingo was a partner in 2013 and had a successful first season raising its brand profile and engaging with Rugby League fans throughout 2013.
The bingo site has launched its two year partnership extension with the Foxy Bingo Crossbar Challenge which sees Super League players Kevin Sinfield, Ryan Bailey and Rangi Chase take on Manchester United’s Ryan Giggs, Darren Fletcher and Chris Smalling – all coached by Foxy himself.
Super League Commercial Director James Mercer said: “I am delighted that Foxy Bingo have agreed to extend their very successful association with the Super League. We look forward to working closely with them and to developing the partnership over the coming year.”
Golan Shaked, Group Director of Casino & Games at bwin.party said: “We are delighted to be a partner of Super League for a second season after what was a very successful first year of the sponsorship. “Foxy Bingo is the top UK bingo site, spreading the fun and thrill of winning across the nation and these attributes fit perfectly with Rugby League. “The partnership will be a cornerstone of our campaign to directly engage the Foxy brand with the players who make it such a thriving online bingo community. Game On!”
Friday, 28 February 2014 12:53
- March 18th, 2014
The National Bingo Game from the NBGA (National Bingo Game Association) has unveiled a new integrated campaign, with the aim to promote bingo as an ‘exciting, unique social activity that can change your life for the better’.
Created by The Workroom, dovetailing with national consumer PR from Beattie Communications, the campaign looks to show those celebrating with a ‘winning shout’ pose.
Some of the winning poses used are recognisable from sporting heroes (like Bolt), and others are celebratory and imaginative poses from dances (Thriller and Pulp Fiction) and the world of football (the robot).
Miles Baron, chief executive at the National Bingo Game Association, said: “We’re very excited about this new campaign - it’s cheeky and vibrant and has just the right tone of voice for our audience. The visual execution also builds on our stand out branding for NGBA that The Workroom did for us seven years ago.”
Digital executions include in-club screens, a refreshed website, and new social sites like Facebook and Twitter.
Brigid McMullen, creative strategy director of The Workroom said: “We really feel we hit the nail on the head with this very colourful and entertaining execution. And the really great thing about the Shout idea is that this can be executed in lots of different ways. This is just one of three creative interpretations we’ve evolved. Watch this space.”
The campaign looks to re-engage with existing and lapsed players.
- March 18th, 2014
The bingo industry employs more than 16,000 people in clubs around the UK .A group of 54 MPs is backing calls to cut gambling taxes on bingo. Industry lobby group the Bingo Association say levies on the game should be brought into line with other forms of gambling. Bingo halls' profits are taxed at 20% compared with a 15% rate for bookmakers and fixed odds betting, and 12% on the price of a lottery ticket.
17 January 2014
- April 3rd, 2012
Unlike their online rivals bingo clubs throughout the UK that join up in big money link games need to give careful consideration to the ticket type that they use. Bingo tickets come in sets or perms and when used for link games the clubs need to ensure that two players taking part in the game will not have the same ticket.