April 2nd, 2012
Players can now use The National Lottery website through a new mobile-friendly version, with the ability to buy tickets for draw-based games, check results and manage their account while on the move.
The new mobile-optimised website is designed to be quicker and easier to use across a range of popular smartphones. If a mobile device is supported, the player simply types national-lottery.co.uk into their browser and is redirected to the user-friendly version.
The mobile version has been developed against current accessibility guidelines, and has been audited by both the technology accessibility charity Abilitynet and new standards applied by the Royal National Institute of Blind People (RNIB).
Richard Bateson, Marketing Director for Camelot UK Lotteries Limited, said: “Customers will be able to buy tickets, access and manage their accounts whenever they wish. There’s no need to remember a new address: if your mobile is supported, we will recognise that you are on a smartphone and will re-direct you to the mobile version of the website.”
Players won’t need a new account. Once they see the site on their mobile, all players need to do is sign in using an existing National Lottery username and password. Alternatively, if a player has never registered to play before, they can do so via their mobile device.
Richard added: “As a business, we want to keep innovating, giving players new ways to play our games through emerging channels.
“This latest initiative is another step in our strategy for long-term, responsible growth, which aims to enable more people to play at times that suit them, but with each of them spending relatively little.”